We been selected to develop a suite of e-commerce solutions for My Storytime Friends®, an integrated toy-and-storybook product line targeted at the 3 – 8 age group. My Storytime Friends® is the brainchild of managing partner Bruce deMustchine and the first offering from the newly formed de Sales Group LLC, which was established by Bill York, former President of the Vermont Teddy Bear company, and Danny Dimont, the former Senior Vice President of Applause Plush.
FFP Global will develop and manage integrated order capture, order management and order fulfillment platforms along with building Web 2.0 applications for My Storytime Friends®. In addition, FFP Global will host reseller and customer portals. FFP Global will handle product fulfillment from our Westborough, Massachusetts Fulfillment Center and provide customer service support at our Fairhaven, Massachusetts Contact Center.
The My Storytime Friends® product line centers on an interactive stuffed toy and storybook kit featuring a 13-inch plush animal that also appears as the main character in the accompanying 32-page, illustrated hardcover book. The books are written by veteran children’s author Andrew Wolfendon, winner of numerous awards for excellence in educational writing for children.
